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15,504 ways to play!

Decisions, decisions, decisions. Once the holiday season gets closer, you have to decide what gifts to buy, what wrapping to use, which phone numbers to accidentally delete. There are many decisions to make as you get ready for the holidays, but one decision that we’re making easy for you is, “Should I buy anything from GOG.com’s Black Friday sale?” (The answer is “yes”, by the way. ;) Not only are we launching the sale early--in case you spend Friday in a turkey-induced coma--but we’re also giving you the power to pick your own promo!

In our Pick 5 & Pay $10 sale you pick 5 out of twenty fantastic indie games and pay $10 for them regardless of the game’s regular full price. That's $2 per game, for such titles like Torchlight, Resonance, Alan Wake's American Nightmare, Botanicula, Geneforge 1-5, Uplink, To the Moon, and many others. Seven of these games are both PC and Mac compatible, so everyone can enjoy!

The games are fantastic--and there are so many of them! That's why we started this sale early: to give you time to pick your dream-set of 5 games out of 15,504 possible combinations. You could look at this as another decision you have to make this year, but unlike trying to figure out who you should sit next to your slightly crazy uncle at Thanksgiving dinner, this one’s fun!

Black Friday marks the start of the “shopping season” for the holidays, so don’t forget to buy the gift of GOG for a gamer you love--or even just kind of like. You can’t spread much more holiday joy than this for just $10.
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jamyskis: Aha? I recall when we had this discussion about Steam where you claimed such offers help developers to sell loads of games. Yet, when GOG or indie bundles do it, they're devaluing them?

I agree that such price nosedives devalue games, but this stinks of double standards.
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SimonG: I call the devaluation of games bullshit. I stand by the facts that lower prices increase profits. I'm not criticising GOG for doing it, I'm calling them out on their bullshit.
We have actually already spoken publicly about that topic. It came to this: we still feel that this is not a good long-term strategy for the industry. But given that the market has gone this way, it's either keep up or pack up the storefront and go home. We heard from many (many, many) users that they want the freedom to pick up games on their terms, and you've probably noticed in the last few weeks that we've listened to them and have been offering steeper discounts in our sales.
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TheEnigmaticT: snip
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JMich: May I enquire again if we do get gift codes for the games we already have? Only missing 3 games, would be nice to be able to give the other 2 away.
Hm. I have no idea. Let me ask.
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TheEnigmaticT: snip
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JMich: May I enquire again if we do get gift codes for the games we already have? Only missing 3 games, would be nice to be able to give the other 2 away.
The way it works is you'll get a single gift code for all the games in the pack. You can redeem the code for the three that you don't already own, and then gift the same code along with the two remaining games to whomever you like.
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Trilarion: I guess you heard from noone who likes the normal price. So you gonna lower that price too to meet the recent low promo prices? Steeper permanent discounts for normal sales are coming. Great. :)
You've not noticed all the weekend promos have recently been 60% off?
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SimonG: And I'm sure those increased profits are really hurting you.

No offence, but you are the head of marketing. You of all people should know that "negative advertising" (and that interview was just this) isn't really a long term strategy. Because in the days of the internet people will call out others on the BS they said earlier.

And on a related note, basically calling your customers greedy isn't really a good marketing strategy either.

Maybe it's just because I'm more grumpy that usual but I read this like "We are better than the rest, but those people don't want to pay what would be a decent price, so we are forced into doing something we think is bad".

Guess what, I won't force you this time.
You're putting words in my mouth there. Quite a few of them, and they're different than what I said. So let's reiterate:

The interview I'm referencing above has (apparently?) not run yet; it's one where we talk about the fact that we stated that we don't think steep sales are a good long-term strategy, but we've heard from many users that they don't agree with us, so we thought about what we heard, looked at whether we could adapt to what we've been told, and then decided that we're changing our approach. You've probably noticed in the last few weeks that's been the case.

This is not a matter of "you greedy bastards want steep discount and sales so we're doing this against our better judgement." This is a matter of "we made a statement, we heard the feedback, and we're changing what we're doing." At what point, in the past, has GOG.com acted in a manner that you think that we don't listen to you guys?

Do I still think that steep discounts are bad for long-term value? I think they certainly can be. I think that, if you're not careful, you'll grab short-term profit, hit your goals for the year, and then next year find that the games that sold so well a year ago sell like rubbish now. I think if you're smart, you can counteract that problem, and I think that we've planned out a way to make sure that we're not stuck in 2013 or 2014 with games that won't sell. So, having heard what our users said and having thought about how to address those comments while staying both true to what we want to do as gamers and what we need to do as a company, we changed course. Whether it's a better or a worse plan than what we had in mind back in January of this year is something we'll never know, but it is a change that we made because we thought about what you guys had to say.

I would think this would be the kind of thing that you'd be happy about, that we listen to people like you, rather than something that you seem to be casting in a negative light.
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TheEnigmaticT: snip
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SLP2000: One thing - agree with you on your statement (about steep sales not being a good long-term strategy).

TBH, I'm now wondering if I should ever buy indie game on a 50% off promo sale, since I paid twice more than I would if I wait for pick 5 pay 10$ sale.
The answer to that is always, "Would you rather play it now for a little more, or wait and hope it goes on sale?"
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Muageto: Hmm seems like we can pick 5, pay, then pick 5 others ... Not sure this is intended
Sure it is.
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Magnitus: The promo says that if you owe some of the games, it must be a gift.

Does that mean that I can generate a gift, give it to myself, use the gift code to get the games I didn't have and then get a new gift code for the games I already had or are the games I already had lost either way?
When you use some of the games in a gift code (because you own the others), the code still "contains" those games and you can gift it along to someone else.

EDIT: Ninje'd really hard, there. :P
Post edited November 20, 2012 by TheEnigmaticT
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SCPM: 2. This is one thing I think GOG definitely needs to work on. The catalog keeps growing, so there needs to be a way to increase visibility of old games. But I suck at visual design so I don't know how. =\
I would say our gaming gems certainly call out great games from our catalog and encourage you to give them a try even if they may not be your thing. Because, for $3, why not?