cogadh: Uh, no, not worthless at all and certainly not just "buzzwords". Discounts like 20% off of "ultimate edition" bundles, hour long full game demos for newly released titles, early access to betas and DLC... those are all worth a lot.
Starmaker: There's a store near my workplace selling tableware at 30% off. Yes, really, everything in that store is 30% off. Including the gift card for 5000 roubles. Old price: 6990 roubles, new price: 5000 roubles. Discounts on a closed platform are marketing buzzwords when you're comparing
one closed platform against another, facing forward.
Early access to DLC is bullshit flavored bullshit, much like on-disc DLC. DLC is out "when it's ready"; plusses won't be getting it early - nonplusses will be getting it late.
And other stuff is going in for the publishers' benefit. Four years since I bought HoMM5 at the ubi store they have been spamming my inbox with free beta offers.
How is a discount, any discount, just a "buzzword"? It's a consumer benefit, regardless of the platform that is offering it. Yes, they only do it to get you "into the store", so to speak, but so what? You are still getting a discount. If you don't want to take advantage of that discount, that's your choice, but the fact that you don't want it doesn't make getting something for less than what you would normally pay for it meaningless.
I do tend to agree on this, but again, it doesn't change the fact that plus members will get access to these things
before non plus members. It would be nice if things like on-disk DLC didn't exist, but the fact is, they do and any way to get around that manufactured restriction is a good thing.
This is one case where the publisher's benefit also equals the consumer's benefit. Who doesn't want to try out a game long before you shell out up to $60 for it? Games are far too expensive these days to blindly go into a purchase and any chance to try before you buy is a good thing.