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https://techraptor.net/gaming/news/embracer-group-splitting-three-companies

https://embracer.com/releases/embracer-group-announces-its-intention-to-transform-into-three-standalone-publicly-listed-entities-at-nasdaq-stockholm/

So publicly Embracer Group will become 3 studios: Asmodee, Coffee Stain & Friends, Middle-EarthEnterprises & Friends.

It is noted they will still work together so this move seems more of a restructuring rather than a legitimate split.

Coffee Stain & Friends will control:
Coffee Stain, Ghost Ship, Tarsier, Tuxedo Labs, as well as THQ Nordic and Amplifier Game Invest. Intellectual properties include Deep Rock Galactic, Goat Simulator, Satisfactory, Wreckfest, Teardown, Valheim[4], as well as more than 200 other IPs.

Middle-Earth & Friends will control:
Crystal Dynamics, Dambuster Studios, Eidos-Montréal, Flying Wild Hog Studios, Tripwire, Vertigo Games, Warhorse Studios and 4A Games among many others. IPs includes Dead Island, Killing Floor, Kingdom Come Deliverance, The Lord of the Rings, Metro and Tomb Raider, among many others. The group will include PLAION, Freemode, Dark Horse and other businesses.

Not much on Asmodee but they seem to be focusing on the Table top board game and card game elements.
I am curious about exactly why they are dong this now. Yes, they give the reason of "unlocking shareholder value" as well as lifting the fact that as separate companies they can better adjust the financial side to better match each portfolio. But I admit to being skeptical that that is the only reason. Because in that case, why now? This would have been true last year as well. I suppose that it could be true if the current financial situation was so bad that this is a move that they felt that they needed to make now that they did not do before. But I would not be surprised if an investigative article were to come out and say that there was more behind it. Not sure why though. Make the individual parts easier to sell? Lack of belief in the CEOs job to manage everything? Something else? Not sure.

I do wonder how this will effect GOG, or if nothing will happen. Both of the gaming groups have studios that publish on GOG and studios that do not publish on GOG. So maybe nothing changes. Or maybe, since these individual companies will have some different operative leadership, new directives will go out to the subsidiary companies based on what leadership wants. Which could be both good (more games published here) or bad (less games published here.

Also, one last musing, I wonder why Dark Horse will be under Middle-Earth Enterprises & Friends instead of under Asmodee which would have been my guess considering the more physical nature of their products. Including Dark Horse owning a small-ish retail chain. To keep control of the IP maybe, or to have Asmodee as streamlined and focused as possible and having more sprawl in the "original" company.
Huh, weird. Did GOG beat another gaming fourm to the punch? And you have a direct source too, so there's no reason to doubt it?
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dnovraD: Huh, weird. Did GOG beat another gaming fourm to the punch? And you have a direct source too, so there's no reason to doubt it?
I provided two source, one is from Embracer themselves.
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dnovraD: Huh, weird. Did GOG beat another gaming fourm to the punch? And you have a direct source too, so there's no reason to doubt it?
It is fine to be critical, but when the second line in the OP is a link to Embracers own press release on their own website, then i think you will stuggle to call BS on it.

There is also an open letter from the CEO abut this there -

https://embracer.com/releases/open-letter-by-embracer-group-ceo-about-the-transformation-into-three-standalone-publicly-listed-entities/
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dnovraD: Huh, weird. Did GOG beat another gaming fourm to the punch? And you have a direct source too, so there's no reason to doubt it?
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amok: It is fine to be critical, but when the second line in the OP is a link to Embracers own press release on their own website, then i think you will stuggle to call BS on it.

There is also an open letter from the CEO abut this there -

https://embracer.com/releases/open-letter-by-embracer-group-ceo-about-the-transformation-into-three-standalone-publicly-listed-entities/
I see the two of you misinterpreted my tone. I meant that in truth, not as a sarcastic snipe.
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amok: It is fine to be critical, but when the second line in the OP is a link to Embracers own press release on their own website, then i think you will stuggle to call BS on it.

There is also an open letter from the CEO abut this there -

https://embracer.com/releases/open-letter-by-embracer-group-ceo-about-the-transformation-into-three-standalone-publicly-listed-entities/
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dnovraD: I see the two of you misinterpreted my tone. I meant that in truth, not as a sarcastic snipe.
And i relied to it as in truth? I was also not sarcastic. As I said, it is fine to be critical, but the OP have a direct link to the source. Was that question mark in the end of your post there by mistake? If so, that is where the confusion comes from, if it is there on purpose, then it makes no sense to turn that sentence into a question
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Kerr_Laeda: [...]
Also, one last musing, I wonder why Dark Horse will be under Middle-Earth Enterprises & Friends instead of under Asmodee which would have been my guess considering the more physical nature of their products. Including Dark Horse owning a small-ish retail chain. To keep control of the IP maybe, or to have Asmodee as streamlined and focused as possible and having more sprawl in the "original" company.
Lars Wingefors exaplins the split in the open letter :

"Asmodee is the leading developer, publisher, and distributor of tabletop games on the planet. “Coffee Stain & Friends” will become the leading and most innovative developer of community-driven games for PC/Console and Mobile. “Middle-earth Enterprises & Friends” will be developing immersive world-class entertainment IPs, including the iconic Lord of the Rings, leveraging in-house AAA capabilities and formidable partnerships."

So Asmodee will focus on table top games, Coffee Stain on stand-alone / indie games and Middle-Earth in large IP's and IP development. Dark Horse is not table top games, but more about large IP's like Hellboy (hich is a franchise) so that's hy it fits in the Middle-Earth group
What seems to be most relevant to me is, will this impact what games get released on GOG?
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Kerr_Laeda: [...]
Also, one last musing, I wonder why Dark Horse will be under Middle-Earth Enterprises & Friends instead of under Asmodee which would have been my guess considering the more physical nature of their products. Including Dark Horse owning a small-ish retail chain. To keep control of the IP maybe, or to have Asmodee as streamlined and focused as possible and having more sprawl in the "original" company.
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amok: So Asmodee will focus on table top games, Coffee Stain on stand-alone / indie games and Middle-Earth in large IP's and IP development. Dark Horse is not table top games, but more about large IP's like Hellboy (hich is a franchise) so that's hy it fits in the Middle-Earth group
Thank you. Yeah, it makes sense as an IP management move, especially considering that that is what they will do with the rights to Middle-Earth as well and it makes sense to have it in the same company as the Dark Horse IP.
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Kerr_Laeda: I am curious about exactly why they are dong this now. Yes, they give the reason of "unlocking shareholder value" as well as lifting the fact that as separate companies they can better adjust the financial side to better match each portfolio. But I admit to being skeptical that that is the only reason. Because in that case, why now? This would have been true last year as well. I suppose that it could be true if the current financial situation was so bad that this is a move that they felt that they needed to make now that they did not do before. But I would not be surprised if an investigative article were to come out and say that there was more behind it. Not sure why though. Make the individual parts easier to sell? Lack of belief in the CEOs job to manage everything? Something else? Not sure.
Whenever you hear news like that, then the reason is: They want more money. YOUR money.
Internally, they have exhausted all possible (and near impossible) ways to make more money. And we don't know just how much of a train wreck Embracer is at the moment. Now they go public with their restructuring plans to collect more public money ("unlocking shareholder value" LOL). But remember: They are the ones selling shares and people are expected to buy these. But the money only knows one direction: From your pocket straight into theirs.
If the smart money (Saudi Arabia, Katar etc) won't touch this sh1t with a 10 foot pole, then it certainly is your chance to get rich quick, haha.
Post edited April 23, 2024 by g2222
Frankly I don't care that much if game studios or publishers stop their operations, restart their operations, merge or scatter to million pieces.

Just give me the games. Thanks.
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timppu: Frankly I don't care that much if game studios or publishers stop their operations, restart their operations, merge or scatter to million pieces.

Just give me the games. Thanks.
Fair point. But then again sand does not sell games, so the general interest here is for more stability and less dissolution. Not that we as digital game store customers have much say on the matter.