Wraith: This is what happens when the brand becomes more important than the game.
Also, why would I want a social networking for Modern Warfare? The majority of online players for it are complete and utter dicks. The last thing I want is them to have yet another way to call me a camping faggot and tell me to suck their balls.
lukipela: If you look at the screenshot, it looks like it is just a new search interface for servers with a comment section like facebook,
Basically, it is the same thing as steam groups.
I stand by my comment based on messages I've gotten on PSN and Xbox Live :P Now it just means they can have a nice profile to view while they say it.