1)
The main character of Dragon Fin Soup is a boozehound, and I think you can consume her favorite 'potions' in the game, too. I don't remember to what effect, I didn't play the game for long.
The Neverwinter Nights titles feature alcoholic beverages as well. Unless I confuse it with another game, they give you a temporary boost and malus at the same time, like +1 STR, -1 INT or something. I might be wrong though, I usually just ignore those drinks.
Forgotten Realms Unlimited Adventures allows module creators to trigger an event if players consume a certain amount of alcohol in taverns. Whether it is good or bad is entirely up to the designer.
2)
Because there are a lot of double standards or ambivalences concerning alcohol in our societies in general? Anyway, not what you asked, but The Illusive Man in Mass Effect 2 is a cigarette smoker, and the Gothic games are all about smoking weeds. ;) On the other hand, I know more than one indie game that portrays alcoholism as a serious problem, too. Won't name the titles because that might be slightly spoilerish.
Post edited February 13, 2021 by Leroux