I have compared GOG to Sega in the past, both companies have seemingly always been run by clueless numpties, flailing away, completely misreading the market and doing stupid things that undermine their own success and erode user trust.

Exactly this! To be honest, that was probably And since that time I have seen that strategy employed in multiple things. Like Nokia's future Windows Phones. It worked so well and people stopped buying their then current Symbian products tanking the company. They never recovered.