IAmSinistar: This sale really needs it's own catchphrase too. Since it's Summer, maybe So Hot!™ :)
HypersomniacLive: Hmm, that reminds me of So Blonde - not sure if it's a good thing. ;-P
Pidgeot: They'll probably change the order. While keeping it would ensure everyone gets more or less equally many chances to see it (assuming they visit the site at the same times each day), it's less interesting that way, and it's still possible to design a fair order..
HypersomniacLive: One reason to change the order is for people in different timezones to see all of the flash deals at least once.
Well, since a round lasts 20 hours, that's already possible as long as you pick your times well.
Suppose that the order is unchanged, and that game X goes up at midnight. That means it will go up again at 20:00, 16:00, 12:00, 8:00, 4:00 and then midnight again. That gives you very good coverage - it will never show between 3-4, 7-8, 11-12, 15-16, 19-20 and 23-24 - so if you visited the site daily at 11:30 and 17:30, a fixed order would cover every single game.
Of course, by varying it, you can cover
all the times (and I strongly suspect they will), but it's still pretty good coverage if you don't.