Gundato: I love how EVERY SINGLE response to this is "I haven't played it, but they ruined Ultima!"
Here is an idea: Maybe, just maybe, you should give it a shot before you say they "ruined" Ultima (and, let's be honest, that horse was sodomized and killed a while ago).
Everyone complains that the franchises they like are gone, then they go crazy when they come back.
Is it a good game or "worthy" of the Ultimate title? Probably not, but none of us know. But I will say this:
Go look at how NMA (and a large portion of the Fallout community) reacted to Fallout 3. Now look at how it has been embraced by the majority of the Fallout fans as "different, but still great".
Normally, I'd agree with your sentiments, but there's a big flaw in your comparison.
Fallout 3 may have changed the style of the gameplay from a 2D isometric, turn-based combat system to a first person/third person shooter-style combat system, but at its core, it was still very much a roleplaying game. You walked around, you talked to people, you did quests, you developed your character. More than that, the things that set the Fallout world apart from other settings, such as its dark and twisted sense of humor, remained intact despite the change of perspective. So while a lot of people raged, others still considered it close enough to the spirit of the original games to be considered a true continuation of the franchise.
What's being shown here is a strategy game, something very unlike a roleplaying game, which is what the franchise originally was to start with. Could it be a decent enough game in its own right? That remains to be seen, but at its core, it won't be a true part of the franchise since it's not in the same vein as the originals at all.
The author of the article, I think, has a point: that it seems very much that this is simply an attempt to capitalize on a name that was, at some time, well known by a large number of game players, and that in doing so, they're not staying true to the franchise's roots. It's shoddy handling of a good name.