You're not a corporate drone are you? I mean... a while ago you pointed out how Exchange and Office are important for MS. Now you are back to saying you see Win's value only for gaming and can't understand why others that don't game might find it decent... also notice how you seem to think I am saying Win10 is "actually good" in some way. Decent can just as easily be equated with run of the mill / average / mediocre / "not complete shit"...
So do you want to continue to insist / imply Win10 is some horrible OS with zero redeeming qualities that no proper thinking person should touch with a pole? Because apart from my exaggerating for rhetoric, it seems that's what you are trying to do, and honestly, I don't think anyone is interested in such discussion - I know I'm not.
Let's talk a bit about you instead. You seem to have a lot of experience with people that have problems with Win, and it does not occur to you there are many more having no problems and using the OS smoothly - they have no reason to ask you for help, so you don't see them at all. All of these people are easy to prove exist just by looking at the market share of windows versus iOS and Linux - a point I keep dropping but you constantly avoid acknowledging. Has it ever even dropped below an absolute majority of 50%? I doubt it...
Now, the fact you are not acknowledging that, is NOT logically equivalent to agreement. But the fact folks keep using Windows IS logical proof they accept the OS in some capacity - otherwise they wouldn't use it. Is it acceptance because of lack of alternatives despite no coercion? Maybe yes, maybe no - certainly I think Linux is its own worst enemy and iOS is doing its own thing with its specific affluent and creative (and I'd also say more compliant) target audiences.
Basically, to go back to the market realities which are more on topic, it's incredibly dismissive of you to just wave MS strategy to dominate the OS market away as if it was valueless - the whole point is and was to dominate the market and then channel other products - and it's still working like a charm, despite missteps like Win8. Yes, MS created the OEM channel and leveraged it extremely well - in the process helping create the PC dominance versus other platforms, which contribution most of the PC master race seems to forget nowadays (they're young - what do they know of Atari, Amiga and the old Macintosh?). But if it was not for both the underlying value of the system and their support model that would not have been accepted and I'd say even embraced by the market. Heck in mainframes and servers it was not accepted and UNIX is still a very large share.
I mean, to me it seems you are looking at a huge behemoth - like say the british empire - and atributing its success to luck or stupidity of the competitors ALONE. I will never tell you MS is the best or the most worthy (despite my individual preferences), but I will also not pretend they have zero merit. And I will insist their current strategy of unified OS across platforms - from mobile to desktop - is likely to serve them well. Well enough to actually gain a lot of presence in mobile? Difficult, even with the success of the Surface lines. But well enough to somewhat reverse the trend of decline versus iOS and Google in traditional computing? I think so.
And to me this is evidence that Nadella is not just doing organizational fixing, but adjusting the product line and market priorities. Do you really think for example, that whoever was the leader of the Windows division in MS was a happy camper about having near zero revenue from sales of their newest OS? Yeah, right...
You're not a corporate drone are you? :)