Breja: What has any of that to do with pre-ordering? Will buying the game once it's out not be sending that message? Already you are making an assumption about the game's quality based only on marketing.
The only message you are actually sending now is "with enough hype people will buy anything, even unfinished games long before any reviews/first hand opinions are available".
Buying the game at launch (if you decide to) is great - no-one's saying you shouldn't.
Pre-ordering sends a louder message - and I was heavily inclined toward pre-ordering this game long before the most recent wave of hype. When I say it's about making noise - I'm not specifically talking about hyping up the game (even if that is an inseparable part of it). I'm saying that this shines a light on a company that's doing everything it can to exemplify pro-consumer business models - when so many others look like runaway trains going in directions that I personally despise.
If your only interest is in the game, then that's great. Wait until the game comes out and if you like what you see and hear about it, get it then.
If I implied that I'm making assumptions about the quality of the game (and I can see how what I wrote could be interpreted that way), then I could have articulated my point more accurately. I make no assumptions about the quality of the game - but I
am willing to risk my money to lend some volume to the business model CD Projekt are championing.
Oh, *AND* I'm excited to get my hands on the game - but that alone wouldn't have been enough to get me to pre-order.
Look - could it all go pear-shaped before release? Sure. This is the most ambitious title CDPR have ever worked on - things can go wrong. But pre-ordering (for me) is not about the assumption that everything will be perfect - though CDPR's form over the last 12 years makes me think that my faith in them is well placed (and I was looking for a reason to throw a few more quid to GOG, as well).